About 90.3 KVLA
Southern California Public Radio
1570 East Colorado Blvd.
Pasadena, CA 91106-2003
Southern California Public Radio Bring Award-Winning Public Radio Programming to Coachella Valley
(Pasadena, Calif.) August 22, 2008—Southern California Public Radio today announced it will begin broadcasting in the Coachella Valley on 90.3 KVLA starting Monday, August 22th. Coachella Valley residents will now be able to tune to 90.3 KVLA for 24-hour public radio news—with the most complete offering of NPR, American Public Media™ and PRI programming plus award-winning regional coverage from SCPR's News Team.
With a newsroom that has won nearly 200 awards for journalistic excellence, SCPR produces in-depth public affairs programs that address the most important issues affecting the Southland: the weekday programs with renowned columnist Patt Morrison and AirTalk® with Larry Mantle, and the weekend news, life and arts magazine, Off-Ramp® with John Rabe.
SCPR is also the local home for public radio's signature programs, including A Prairie Home Companion®, Marketplace®, Morning Edition, All Things Considered, and Car Talk.
"We are delighted to extend SCPR's service to the residents of the Coachella Valley by broadcasting on 90.3 KVLA," said Bill Davis, President of Southern California Public Radio. "The Coachella Valley is an increasingly important part of the Southland—in terms of population, obviously, but also in terms of its economic, political and cultural impact on the larger metropolitan area. KVLA's award-winning reporting from Steven Cuevas and others will help listeners throughout the Southland have a better understanding about what's happening in the Coachella Valley and vice versa."