Ashley Alvarado

Manager, Public Engagement

Contact Ashley Alvarado

Ashley Alvarado is Southern California Public Radio's Manager for Public Engagement.

Alvarado works closely with KPCC leadership and content teams to develop strategies and opportunities to engage new and existing audiences across platforms. She is focused on engagement and source development as a means to diversify the sourcing in news coverage and on shows, help enrich programming and grow audience. Among her efforts is Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with KPCC hosts, reporters, producers and editors around specific themes or coverage areas.

Alvarado is part of the KPCC In Person live events and engagement team, and she works with KPCC’s Public Insight Network, a group of several thousand people who help the newsroom cover Southern California by sharing their insights, experiences and expertise.

Her work with community engagement and the Public Insight Network began at the Center for Investigative Reporting, where she served as community news editor and oversaw the news-engagement and public engagement staff at its California Watch and The Bay Citizen projects.

Alvarado currently serves as Journalism That Matters board president. She also acts as executive editor of Los Cabos Magazine and previously worked at Los Angeles and Tu Ciudad Los Angeles magazines. She is a graduate of the University of Southern California, where she double-majored in journalism and Spanish.

Stories by Ashley Alvarado

#SoCalSoCurious: Who names these fires, anyway?

KPCC journalists are covering the fires burning across Southern California and are working hard to answer community members' questions.

#SoCalSoCurious: Your marijuana questions answered

The sale of recreational marijuana becomes legal in California as of Jan. 1, 2018. Here we tackle some of your pot-related questions.

#SoCalSoCurious: Get your California pot questions answered

As KPCC prepares for a multiplatform series looking at the future of legalized recreational marijuana in California, we want to know your questions.

KPCC joins national project to raise awareness of hate crimes

The Documenting Hate project is a coalition of organizations working with community members to create a database of hate crimes across the country.

Health insurance is complicated — ask us your questions!

Questions will be voted on by fellow community members — and might help inform KPCC’s upcoming health coverage.

#SoCalSoCurious: What do you want to know about early childhood development?

Your questions will be voted on by fellow community members, and they might help inform KPCC’s education coverage.

What have you always wanted to know about Costco?

Your questions will be voted on by fellow community members, and they might help inform KPCC's programming online, on-air and in person.

#SoCalSoCurious: Vote on your favorite question about the beach

We recently invited KPCC listeners to let us know what piques their curiosity when it comes to the beach, and now it’s time to vote.

#SoCalSoCurious: How can I become a KPCC reporter?

KPCC listener Kim Shepherd of Los Feliz asked: “How can I become a KPCC reporter to help research and write stories of all these great questions?”

#SoCalSoCurious: What are your questions about the coast?

As we get deeper into the summer months, we want to be here to help answer your burning questions when it comes to our stretch of the California coastline.

Meet KPCC’s 2017 summer interns

This summer, 10 early-career journalists and students will learn and contribute to KPCC's newsgathering effort.

Curious about life in SoCal? We've got answers!

Earlier this year, KPCC introduced an effort to get you more involved in generating story ideas. Soon you’ll hear stories branded with "SoCal. So Curious."

What are your questions for truck drivers?

KPCC is delving into the causes behind truck-car crashes. We’re also asking how drivers can keep themselves safe. This is where we need your help.

KPCC launches storytelling series 'Unheard LA'

Community storytellers will share their true tales in a three-part series of live shows around Southern California.

25 years after LA Riots, what questions do you have?

What are the stories you would assign if working with KPCC reporters and news shows like Take Two? Share your suggestions and help shape our coverage of the 25th anniversary.