89.3 KPCC Audience, Fundraising Hit All-Time Highs!

Monday, December 15, 2008 (Los Angeles) - 89.3 KPCC announced that it has posted impressive audience growth fueled by election coverage in the latest Arbitron report. The November 2008 Arbitron data show that 89.3 KPCC is the #1 Public Radio station in the Los Angeles metro area. In the standard full-week ranker (M-Su 6a-12m), KPCC earned a 1.8 share-good for 24th in the Southland among all radio stations. Following behind KPCC was KUSC, which also had a 1.8 share (but with a lower average quarter audience), KKJZ with a .6 share, and KCRW with a .5 market share.

KPCC is managed by Southern California Public Radio (SCPR) and was ranked #17 in both the critical morning and afternoon "Drive Time" slots with a 2.5 share during the mornings (6 - 10 AM) and a 2.4 share during the evenings (3 - 7 PM).

"In Southern California's competitive radio marketplace, where consumers have a vast array of choices, it's incredible that so many people want to stay informed. It's a great tribute to the station that they choose 89.3 KPCC," said Jarl Mohn, Board Member of Southern California Public Radio. "I am proud of my association and count myself as a loyal listener."

The November ratings are the third public release of data which use Arbitron's new Portable People MeterTM (PPMTM) methodology. The Portable People MeterTM service introduces a new era in radio station ratings and eliminates diary data from select markets.

Also in November, KPCC had the most successful membership drive in the station's history. The fundraising drive surpassed all previous records, generating nearly 1.5 million dollars in support from more than 11,000 new and renewing members. A critical factor in the success of this effort was SCPR's partnerships with other regional non-profit organizations. Instead of using T-shirts, coffee mugs and CDs as thank you gifts to donors, KPCC used the funds that normally would have purchased those items to support the Los Angeles Regional Foodbank and First Book LA. Through these partnerships, SCPR donors helped to provide more than 200,000 meals to families in need, and give more than 5,000 books to children in low income homes.

"The Los Angeles Regional Foodbank greatly appreciates our partnership with KPCC," stated president and CEO Michael Flood. "And thanks to the tremendous response by listeners, more than 200,000 meals are being distributed to families and individuals throughout the Southland this holiday season."

"For many children living in low-income families in Southern California and across the country, growing up with books at home is a luxury, but thanks to the tremendous support of Southern California Public Radio and their listeners, First Book can ensure that these children experience the power of books in their lives throughout the year," said First Book President Kyle Zimmer.

"At a time when other public radio organizations-both local stations and NPR-are cutting back, SCPR and 89.3 KPCC are able to extend and expand its coverage," said SCPR President Bill Davis. "These generous contributions from our listeners will be put straight back into the programming-and our audience will hear the difference."

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Inc. has developed the Portable People Meter, a new technology for radio, TV and cable ratings.

About Los Angeles Regional Foodbank

The Los Angeles Regional Foodbank is a non-profit, charitable organization established in 1973 and is one of the largest food banks in the United States. Through a network of 875 charitable agency sites, the Foodbank supplies enough food for over 500,000 meals each week in Los Angeles County. The Foodbank is affiliated with Feeding America (formerly America's Second Harvest). For more information, visit http://www.lafoodbank.org

About First Book

First Book provides new books to children in need, addressing one of the most important factors affecting literacy - access to books. An innovative leader in social enterprise, First Book has distributed more than 60 million free and low cost books in thousands of communities. First Book now has offices in the U.S. and Canada. For more information about the nonprofit First Book please visit www.firstbook.org or call 866-393-1222.

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Source: Data are copyright Arbitron, Inc., Nationwide and PSA data.
Arbitron data is from November 2008.
Portable People MeterTM and PPMTM are marks of Arbitron Inc.

Southern California Public Radio (SCPR) is a member-supported public radio network that operates 89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire and 90.3 KPCV in the Coachella Valley. Reaching more than a 600,000 listeners every week, SCPR is the most listened to public radio news service of any kind in Southern California and serves the diverse communities of Southern California with award winning local news coverage as well as the most NPR (National Public Radio) content available anywhere in the region. SCPR's flagship station, KPCC, has garnered over 200 journalistic honors including 3 Distinguished Radio Journalist awards (from the Greater LA Chapter of the Society of Professional Journalists) and the 2008 top honor for Breaking News from the LA Press Club. SCPR also features signature public radio programs from American Public Media, the BBC and Public Radio International. Listeners around the globe can access news, join blogs, download podcasts, as well as hear a live web stream at www.scpr.org.

Media Contact: Betty St. Peter
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