Madeleine Brand Joins 89.3 FM KPCC

Tuesday, March 9, 2010 (Los Angeles) – Southern California Public Radio (SCPR) announced today that Madeleine Brand has signed on to host a new daily news magazine show for KPCC.

Brand is a native of Los Angeles and was a journalist for National Public Radio for 12 years. She is best known for her work as a co-host of the NPR news magazine Day to Day as well as a west coast contributor to Morning Edition and All Things Considered.

SCPR will immediately begin building a staff for this currently unnamed program. The staff will include producer/reporters, online and technical staff. The program itself will cover a wide range of topics, but all with a distinctive Southern California perspective. This will be the first time KPCC has developed a new program with a significant online component from the outset. President of SCPR, Bill Davis says, "Madeleine is an amazing journalist, interviewer and field reporter. She has tremendous intellectual bandwidth, but doesn't take herself too seriously". Davis continues, "Adding her to our weekday line-up strengthens SCPR's position as the broadcast news leader in Southern California; and we can't wait to hear her on the air again at 9 a.m."

The Madeleine Brand hosted show will air Monday through Friday from 9-10 a.m., replacing BBC Newshour. Brand says, "I look forward to working with all the excellent journalists at KPCC, and I'm honored to be in the lineup with Larry and Patt. Even though I'm part British and love the BBC, I think we need a little more California in that 9 am hour, and I'm excited to bring it."

Funding was raised separately and specifically for this program from the Millstream Fund and new sources. SCPR board member and former President of Distribution for Lifetime Television, Louise Bryson, led the fundraising efforts and has been a strong supporter of this project, "Launching a third daily show that focuses on the local issues of the region furthers the goal of SCPR as a centering institution in Southern California." Bryson continues, "Madeleine Brand brings a reputation of trusted local journalism that will strengthen the station's commitment to the community."

The program is tentatively scheduled to launch in late spring. Programming Director, Craig Curtis says, "This is a great opportunity to build on our growing reputation as a source of important local information. Adding Madeleine to our already strong lineup is a tremendous indicator of what we are and where we are going."

About Southern California Public Radio

Southern California Public Radio (SCPR) is a member-supported public radio network that operates 89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire and 90.3 KPCV in the Coachella Valley. Reaching more than a 680,000 listeners every week, SCPR is the most listened-to public radio news service of any kind in Southern California. SCPR serves the diverse communities of Southern California with award winning local news coverage as well as the most NPR (National Public Radio) content available anywhere in the region. SCPR's flagship station, KPCC, has garnered more than 200 journalistic honors in this decade, including three Distinguished Radio Journalist awards (from the Greater LA Chapter of the Society of Professional Journalists) and the 2008 top honor for Breaking News from the LA Press Club. SCPR features signature public radio programs from American Public Media, the BBC and PRI (Public Radio International). Listeners around the globe can access news, join blogs, download podcasts, as well as hear a live web stream at www.scpr.org.

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