Slam Dunk for KPCC.org!

Friday, June 18, 2010 (Los Angeles) – Following the Laker’s 83-79 victory over the Celtics last night, KPCC.org posted coverage of the rowdy celebrations around the Staples Center before other news organizations including the Associated Press; making KPCC.org the news source of choice for internet searchers last night.

KPCC.org is managed by Southern California Public Radio (SCPR), which also manages 89.3 FM KPCC in Los Angeles and Orange County. Like its sibling radio station, KPCC.org invests in the community by offering internships to the brightest students in Southern California. It was largely due to the nimble work of the website’s staff and interns that turned the Lakers coverage around so quickly. Photography from intern Collin Robinson combined with copy from staffer Corey Moore was posted to the site in short time. Assistant Web Producer Mike Roe tweeted game updates throughout the evening and was followed shortly with a story about the Lakers’ win by Assistant Web Producer Julio Morales, which hit the Web faster than the Associated Press.

From photos, to copy, to social media, the staff and interns at KPCC.org rapidly got the news out to the region. Alex Schaffert, Digital Media Director for SCPR says, “We have the advantage of being a reliable and credible news source, through the journalistic excellence of our KPCC reporters, combined with the ingenuity of tapping into the young local talent in our internship program.”

Launched in 1997, the site initially gave home to streaming and text of the radio content. With a complete redesign in 2009, KPCC.org has quickly become a platform in its own right increasing its audience nearly 200 percent over the past year alone. In addition to the radio content, KPCC.org is a portal to the thriving activities of Southern California through blogs, an event calendar, and aggregated breaking news. In addition to the radio station and the newly built Crawford Family Forum, KPCC.org exemplifies the mission of Southern California Public Radio to connect the diverse communities of the region.

About Southern California Public Radio

Southern California Public Radio (SCPR) is a member-supported public media network that operates 89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire and 90.3 KPCV in the Coachella Valley. Reaching more than a 600,000 listeners every week, SCPR is the most listened-to public radio news service of any kind in Southern California. In addition to radio broadcasting, SCPR also operates kpcc.org and the Crawford Family Forum. As a multi-platform public media service, SCPR serves the diverse communities of Southern California with award winning local news coverage as well as the most NPR (National Public Radio) content available in the region. SCPR’s flagship station, KPCC, has garnered over 220 journalistic honors, more than any other radio news organization in the region. On the air and on the Web, SCPR produces two daily weekday shows, AirTalk with Larry Mantle and the Patt Morrison Show along with the local weekend show, Off-Ramp with John Rabe. SCPR features signature public radio programs from American Public Media, the BBC and PRI (Public Radio International). Listeners around the globe can access news, join blogs, download podcasts, as well as hear a live web stream at www.scpr.org.


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