SOUTHERN CALIFORNIA PUBLIC RADIO DAILY NEWSMAGAZINE TAKE TWO NOW IN LAS VEGAS AT 6 PM ON 88.9 FM KNPR

 

FOR IMMEDIATE RELEASE 

 

SOUTHERN CALIFORNIA PUBLIC RADIO DAILY NEWSMAGAZINE TAKE TWO NOW IN LAS VEGAS AT 6 PM ON 88.9 FM KNPR

PASADENA – June 2, 2014 – Southern California Public Radio (SCPR) announced today that its daily newsmagazine Take Two will now be on the air in Las Vegas on 88.9 FM KNPR. The one-hour version of the program will be broadcast weekdays at 6 PM for KNPR’s listeners to enjoy.

Take Two, which until now aired exclusively throughout southern California on SCPR’s 89.3 KPCC, 89.1 KUOR, 90.3 KVLA, and 89.9 FM in Santa Barbara, will now also be broadcast on 88.9 FM KNPR, Nevada’s largest and longest running National Public Radio (NPR) affiliated station

Hosted by Alex Cohen and A Martínez, Take Two captures the spirit of the West in a conversational, informal, witty style that examines the cultural issues people are buzzing about. A two-hour newsmagazine that airs weekdays from 9 am to 11 am and is produced at SCPR’s Pasadena studios, Take Two is the most listened to locally produced program in SCPR’s lineup, second only to NPR’s Morning Edition.

Take Two offers an excellent regional take on events happening all around us, and we are delighted it’s coming to News 88.9” said Dave Becker, Director of Programming at KNPR. “A and Alex have a great rapport and we look forward to Take Two becoming appointment listening on KNPR.”

Take Two’s success in increasing overall public radio audiences for SCPR, including Latino audiences, was recently touted by incoming NPR President and former SCPR Chairman Jarl Mohn who stated "the percentage of Latinos listening to KPCC has nearly doubled”.

“We are proud to be offering Take Two to our friends in Las Vegas” said Collin Campbell, Managing Editor for Broadcast at SCPR. “Our team at SCPR is excited to produce a show that multiple audiences in our region can enjoy”.

Nevada Public Radio was incorporated in December, 1975 as an independent, Nevada non-profit corporation. Its flagship station, KNPR, signed on the air March 24, 1980 as Nevada's first NPR affiliated station and provides a 24 hour service of NPR news and information. Nevada Public Radio weekly audience is more than 200,000 listeners, and its website, www.knpr.org, attracts approximately 240,000 visitor sessions each month and more than 200,000 audio downloads of original content.

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About Southern California Public Radio

Southern California Public Radio (SCPR) is a member-supported public radio network that operates 89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire, 90.3 KVLA in the Coachella Valley and 89.9 FM in Santa Barbara. Reaching more than 700,000 listeners every week, SCPR is the most listened-to public radio news service of any kind in Southern California. SCPR serves the diverse communities of Southern California with award winning local news coverage as well as the most NPR (National Public Radio) content available anywhere in the region. SCPR's flagship station, KPCC, has garnered more than 300 journalistic honors since 1999. SCPR features signature public radio programs from American Public Media, the BBC and PRI (Public Radio International). Listeners around the globe can access news, join blogs, download podcasts, as well as hear a live web stream at www.scpr.org.

Contact: Edgar Aguirre
Phone: 626.583-5277
Email: eaguire@scpr.org