You'd think that Research in Motion's decision to make a big change at the top, moving out co-CEOs Mike Lazaridis and Jim Balsillie and replacing them with a single leader, Thorsten Heins, would mean that the Canadian maker of the BlackBerry could finally see an end to its long nightmare. The sliding share price will reverse! People will buy BlackBerrys again and maybe even...PlayBooks, the company's largely unsuccessful tablet.
And if you thought that, you'd be...wrong, at least according to PC World:
RIM has gone from dominant market leader to virtually irrelevant in a matter of a couple of years. From the outside, it doesn’t seem like RIM actually has a strategy. But, whatever strategy it has is clearly not working. Suggesting that the current plan is sound is like taking over the Titanic knowing it’s about to hit an iceberg, and consciously deciding to stay the course and see what happens.
RIM plans to continue its current strategy, which may be cause to look at alternatives. Well, RIM, and its employees and shareholders can work all that out. In the meantime, organizations around the world that have built their infrastructure around RIM’s iconic BlackBerry mobile devices may want to at least find a life vest, and figure out the quickest path to the life boats…Just in case.
This is worrisome. Even though it's struggled to convince consumers of its merit, BlackBerry still has the enterprise/IT space sewn up. Or does it? If the company's fortunes can't be revived, then business users may have to look to alternatives. The question is: Where? Apple would like to grab the business market, and so would Google, with its Android operating system. But does either company have what RIM does — a promise of security and (mostly) bulletproof IT management?
What do you think? If BlackBerry tanks, will Apple or Google be good enough for business to fill the void? Or is this where we finally see the comeback of Microsoft and with its Windows Phone?