Back in April, Rich Ross was pushed out as the president of Walt Disney Studios, the moviemaking arm of the Mighty Mouse. This was just after the debacle of "John Carter," a bloated box-office flop, and before the advent of "The Avengers," which shattered box office records.
Ross, who had come from TV, was in the wrong place at the wrong time. "The Avengers" aside, Disney has been struggling of late to get its core filmmaking business back in track, even as the company has seen theme parks bring in solid revenues. It goes without saying that Disney isn't really Disney without movies. So it made sense that Disney named a movie executives' executive to the post in Alan Horn.
Meanwhile, Ross has landed on his feet — back in TV. He was just named CEO of Shine America, which is part of the Shine Group, an enterprise overseen by Elisabeth Murdoch, daughter of Rupert Murdoch.
In earlier incarnations — Shine America was just formed this year — the company has produced or co-produced shows like "Ugly Betty," "The Biggest Loser," "MasterChef," and "Top Gear USA."
The Shine Group and Shine America looks like an organization with a lot of moving parts.
Ross has previous worked in TV for Nickelodeon and Disney Channels Worldwide, producing high-concept stuff for the small screen, such as "High School Musical," as well as long-running franchises, like "Hannah Montana." Shine has a more raggedy mix of programming, so it will interesting to see what Ross brings to the role.