Now Dallas Mavericks owner Mark Cuban has backed up that idea, at his blog, with a post titled "What I Really Think About Facebook." (Hey, don't hold back!) It's not clear, however, that he's keeping up with what's on Zuckerberg's mind:
[W]e spend more than 26 minutes per day on FB. As this study said, FB is an alternative to boredom. FB is far more like TV than it is Google Search
FB is what it is. It's a time waster. That’s not to say we don’t engage, we do. We click, share and comment because it’s mindless and easy. But for some reason FB doesn’t seem to want to accept that its best purpose in life is as a huge time suck platform that we use to keep up with friends, interests and stuff. I think that they are over-thinking what their network is all about .
Being a time suck that people enjoy is a good thing. There is a comfort in turning on the TV and having it work without any thought required. It’s easy. It is the best five-hour on average per day alternative to boredom.
There are probably far better alternatives, but Cuban is entitled to his opinion — and is attracted to the notion that TV just works and is always there for you (as opposed to the Internet, which doesn't always work and seems to be in a perpetual state of forming and reforming). So ultimately, although he's telling Facebook that it needs to stop thinking that it's somehow something else, he's paying the world's largest social network a huge compliment.