The fee dispute between Time Warner Cable and CBS Corp. took an odd turn when the cable giant announced it was turning off the broadcaster in three major cities, including Los Angeles, then quickly reversed the decision. The new deadline is Friday at 2 p.m. Pacific.
The two sides negotiated through the day Monday to avoid a programming blackout. Both parties kept extending the deadline before the cable provider appeared to replace regular programming on the network with a company statement for a brief, undetermined amount of time.
Around 9 p.m. PDT, Time Warner Cable said about 3 million customers in New York, Los Angeles, and Dallas would lose the network and four CBS cable stations because of "outrageous demands for fees" by CBS.
"We offered to pay reasonable increases, but CBS's demands are out of line and unfair - and they want Time Warner Cable to pay more than others pay for the same programming," Time Warner Cable said in a statement.
CBS countered, saying that it remained firm in getting fair compensation for its programming. It accused Time Warner Cable of having a "short-sighted, anti-consumer strategy."
Not long after the two sides traded barbs, Time Warner Cable said it halted its plans to drop CBS at the broadcaster's request.
CBS said both sides have agreed to continue negotiations.
The disagreement centers mainly on how much Time Warner Cable pays for the right to retransmit signals from the CBS-owned stations.
"As we've said, we feel like we should be paid for our programming," CBS chief executive Les Moonves told the Television Critics Association earlier Monday.
Dozens of blackouts have occurred nationwide in fee fights over the years, but many get resolved at the last minute.
Selling retransmission rights has become a big business for broadcasters such as CBS. Research firm SNL Kagan estimates retransmission fees will reach $3 billion industrywide this year and double to $6 billion by 2018.
Time Warner Cable has said it's resisting a fee hike demand by CBS so prices don't go up for customers. CBS said Time Warner Cable isn't agreeing to terms that its competitors have accepted.
This story has been updated.