The Breakdown

Explaining Southern California's economy

Los Angeles Register will launch April 16

51202 full
51202 full

The Los Angeles Register will launch on April 16, according to the paper's parent company, Freedom Communications.

The new daily newspaper will serve Los Angeles County and will be sold at more than 7,500 locations for $1.50 on weekdays and $2 on the weekend. Freedom Communications did not immediately respond KPCC's question on its daily circulation.

Aaron Kushner, publisher of the L.A. Register — along with the Orange County and Long Beach Register papers — said the paper will deliver "community-building information about local activities, people and issues that impact our lives every day."

According to Kushner's statement in the press release: 

"The Los Angeles Register and our community newspapers serving Los Angeles will focus on creating deep and meaningful local connections, as it is this type of bond and mission that helps subscribers, advertisers and our community itself thrive."

RELATED: OC Parent to expand into Palm Springs

The Los Angeles Register is part of Freedom's plans to expand its coverage. Freedom was purchased in 2012 by 2100 Trust, a company led by Kushner.

Since Kushner's group bought Freedom, the company has hired more staff and added pages to its flagship newspaper, the Orange County Register. Freedom has also expanded its coverage of Long Beach and purchased Riverside paper the Press-Enterprise. Last month, Freedom said it would launch the Desert Enterprise, a weekly publication in the desert communities like Palm Springs.

But some analysts have been skeptical over whether Freedom will be able to keep up with the high costs of expansion.

Gabriel Kahn, a professor at the USC Annenberg School for Communication and Journalism, told KPCC that it's expensive to launch papers in new communities and wondered how much cash Kushner has left.

"It reminds you of baker trying to roll out a pie crust and push it farther and farther. Eventually you run out of dough," Kahn told KPCC in February. 

RELATED: OC Register says more than 30 employees and its editor are leaving the paper

In January, roughly three dozen people left the Register in a round of layoffs and buyouts. Kushner said in a memo at the time that the restructuring "reflects our assessment of what our content team looks like to tackle the next phase of growth in Orange County and L.A. County."

blog comments powered by Disqus

Enjoy reading The Breakdown? You might like KPCC’s other blogs.

What's popular now on KPCC