The inaugural Guardian Cities brand barometer is out, and Los Angeles has emerged as the champion. Take that, New York and London!
The methodology is admittedly, a little shaky – combining “assets,” including attractions, climate, infrastructure, safety and economic prosperity and “buzz” - measured by mentions in traditional media and social media. Counting media mentions would seem to give L.A. an edge, what with Hollywood being here. But a win is a win, right Mayor Garcetti?
<blockquote class="twitter-tweet" lang="en"><p>LA is the world's top urban brand, according to scientific data compiled by the Guardian: <a href="http://t.co/XuLLdOzbdR">http://t.co/XuLLdOzbdR</a> Let's keep the momentum!</p>— Eric Garcetti (@ericgarcetti) <a href="https://twitter.com/ericgarcetti/statuses/463785727931600897">May 6, 2014</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
From the Guardian:
For cultural variety and sheer glitter...LA outshines them all. It has stunning weather that New York and London just can't compete with, the amazing beaches to show it off, world-class art, movie history, an endless parade of famous attractions, an improving crime rate and a certain well-known sign in the hills. After years of languishing, the City of Angels has top spot in the brand firmament.
The Guardian survey ranked 37 cities. New York came in just behind L.A. Nairobi got last place.
Unfortunately, branding doesn't necessarily mean tourists will come here. As I wrote this morning, L.A. isn't even among the top cities in the U.S. for domestic tourism, trailing Orlando, Chicago, and New York.