Porsche usually gets a room at the L.A. Auto Show. Seriously. Rather than joining the rest of the automotive world in the big exhibition halls, Porsche does its "there is no substitute thing" in a smaller hall. It's the Chamber of Porsche. It's Porscheworld and it has been for a while.
Fiat, on the other hand, is in the process of returning to the U.S. market for the first time in decades. Why? Because Fiat and Chrysler are joined, a consequence of the bailout and bankruptcy of the smallest of the Detroit Big Three automakers in 2009. Fiat is currently selling one car, the stylish 500, an update of an iconic postwar set of Italian wheels. Initial sales were slow, but the car has been doing much better of late.
So why not roll out some new versions? That's exactly what Fiat has done Wednesday at the L.A. Auto Show, with an electric model, the 500e. The company claims it'll deliver 80 miles per charge. That's about where other EVs in the market are, so the 500e can join the tussle with the likes of the Nissan Leaf and the Honda Fit EV.