Explaining Southern California's economy

Bike fans flex their muscle against General Motors

cicLAvia

Eric Richardson/KPCC

Cyclists ride through the street at CicLAvia in downtown L.A. October 9, 2011.

So it's bikers 1, General Motors 0, after the giant automaker was compelled to pull a bike-unfriendly ad following biker outcry. This is from the LA Times:

General Motors Co. is killing an advertisement aimed at college students after receiving complaints that it makes fun of people who use bicycles for transportation.

That ad has a headline stating, “reality sucks” and depicts a nerdy looking guy wearing a helmet and riding a bicycle being passed by a cute young woman in the passenger seat of a car. It then goes on to say, “Stop pedaling … start driving” and provides information about discount pricing for GM products such as the new 2012 Chevrolet Sonic subcompact sedan and the giant GMC Sierra 1500 truck.

The ad ran in a variety of college newspapers and was turned into a poster that was displayed campuses, according to the automaker.

The advertisement was widely panned on a variety of cycling blogs and in complaints to the company.

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