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American Public Media's new streaming partner: Why Slacker Radio?

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This morning, American Public Media — Southern California Public Radio and KPCC's parent organization — announced at the Consumer Electronics Show (CES) in Las Vegas that it will partner with Slacker Radio to stream APM content through Slacker's services.

Of course, Slacker isn't the only Internet music streaming service out there. So why did APM choose it over, say, Pandora or Spotify?

Simple: Slacker enables programming. So do some other streaming services, but not in a way that would allow the APM and its programs, like the popular "Marketplace," to stand out. APM will be in good company: ABC News and ESPN are also Slacker partners.

At PCMag.com, Jeffrey L. Wilson provides a quick summary of what the various streaming radio and music services are all about. He says that Slacker is for "Tweakers" — that is allows users to customize their listening experience. Pandora, by contrast, permits much less involved modification; the whole idea is that you sit back and let the Pandora algorithm choose your music for you.

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