Explaining Southern California's economy

Apple and the jobs 'multiplier effect'



Should we be thankful for all that Apple has given us, including jobs?

Apple seems to be getting a little nervous about its self-image. First the technology giant, currently the world's most valuable company, came under fire for labor practices in China. In Asia, Apple keeps something like 700,000 people working, at numerous suppliers and contractors (at pay levels that would horrify the average American six-year-old on an allowance). In the U.S., however, the company has less than 50,000 people on the payroll, according to the New York Times

And as tech firms go, that's a lot. Facebook, for example, employs less than 5,000 people. To combat the impression than it's basically in the business of exporting employment in order to maintain its 30-percent profit margins, Apple commissioned a study to bolster the idea that it has directly or indirectly created more than half a million jobs (throw in another 200,000 or so if you count the developers who create apps for Apples devices), and that its business activities produce a "multiplier effect": for every job Apple directly creates, it generates, say eight jobs somewhere else in the American economy.