Anibal Ortiz / KPCC
The 2013 Volkswagen Beetle at the LA Auto Show. VW had another great month for U.S. sales. But it wasn't alone.
The major automakers that sell cars in North America have all reported their November sales figures. Those sales are pretty much booming. The industry is on a pace to sell more than 15 million vehicles for all of 2012; that's a substantial increase over last year's 13 million, but not as torrid as 2005's all-time high of 17 million.
The big story was Honda, an automaker that's endured something of an identity crisis of late and that lost a lot of U.S. market share in the aftermath of 2011's Japanese earthquake and tsunami. Honda's November sales hit an all-time high. Of the more one million vehicles sold in the U.S. in November, almost 120,000 were Hondas. And year-over-year, Honda witnessed November sales leap by nearly 40 percent.
"Honda definitely has momentum in the marketplace," said industry analyst Jessica Caldwell of Edmunds.com. She added that Honda was the bestselling auto brand in the areas hit hardest by Superstorm Sandy, and that a combination of the Accord sedan, the CR-V compact SUV, and the revamped Civic (revamped after a tepid entry to the market last year) all helped Honda to rack up good sales.
Bill Pugliano/Getty Images
Ford saw fairly weak year-over-years sales improvements for October but still hung into its number two spot in the ferociously competitive U.S. market.
October U.S. auto sales are in the books, as every carmaker who sells vehicles has now reported.
Some of the notables were Chrysler, with a 10.2 percent increase over last year, its best October since 2007; Volkswagen, with a 20.4 percent surge from last year; and Toyota, whose nearly 16 percent uptick year-over-year shows that the biggest Japanese automaker is poised to regain the market share it lost to General Motors and Ford after the tsunami and earthquake last year.
The real story is how tightly bunched GM, Ford, and Toyota are in terms of U.S. market share. They aren't separated by much more than a point or two: GM has about 18 percent, Ford has 15-and-a-half; and Toyota has about 14.
That's more than a third of the market right there. The remaining two-thirds is being fought over, at various price levels, by no less than 17 automakers. Okay, you can take Ferrari and Maserati out of the competition — neither marque sells more than 300 cars a month. But other companies are aiming to compete and compete vigorously, if the world's most competitive auto market.