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How Big Content is beating back the threat of Big Tech

Sofia the First

Disney Junior

I will not be aggregated, only monetized, Disney Princess Sofia tells her animal friends.

At the New York Times, the always-worth-reading-no-matter-what David Carr has an entertaining take on why rumors of the entertainment and media industries' demise at the hands of disruptive technological forces are, for now, exaggerated.

Why? Because Old Media — in television and movies, anyway — turned in a better financial performance than the technology upstarts. I've characterized this as a battle between Big Content — Hollywood — and Big Tech, based in Silicon Valley. And according to Carr, Big Content actually isn't in full retreat [emphasis is mine]:

[W]orries about insurgent threats from tech-oriented players like Netflix, Amazon and Apple turned out to be overstated. Those digital enterprises were supposed to be trouncing media companies; not only is that not happening, but they are writing checks to buy content. 

[...]

Another thing about those dinosaurs is that they aren’t really old media in the sense of, um, newspapers. When their content is digitized, it is generally monetized, not aggregated. Having learned from what happened in music and print publishing, entertainment companies, built on the still enormous riches of television, have carved their own digital route to consumers.

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