Explaining Southern California's economy

Mark Suster doesn't like the term "Silicon Beach"


It's a beach. Just don't call it a Silicon Beach.

I missed this when it was fresh, but the debate is more-or-less evergreen, so I don't feel too bad about picking it up from Brad Feld's blog about tech and investing in Boulder, Colorado rather than Mark Suster's blog about tech and investing in Los Angeles. The topline summary: Mark — who started LaunchpadLA and is a VC at the biggest firm in town, GRP Partners — doesn't like the term "Silicon Beach."

It's not like he's breathing fire or anything. He's just trying to gently incite a larger discussion about the L.A. tech scene and the whole question of regional branding:

For me Silicon Beach doesn’t quite encapsulate the wonderful, dynamic, creative, large, thriving community that is the 13 million proud Angelinos any more than Silicon Alley captures the bustling 2012 community of New York City.

If anything using the word “Silicon” seems a bit derivative to NorCal. Don’t you think?

Interestingly, nobody I know in NorCal EVER calls it Silicon Valley, “Silicon Valley.” It seems to either be “The Peninsula” or “San Francisco” or even just “The Bay Area.”

To me, LA will always be a creative hub for TV, film, music, video games and now technology. We need to be different & unique. Not derivative.