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DeBord Report Live with Sasha Strauss of Innovation Protocol



The DeBord Report Live's first guest: Sasha Strauss of Innovation Protocol. He's taller and I have the much older suit.

On Wednesday, KPCC's Crawford Family Forum team and I kicked off the first installment of "DeBord Report Live." We had a great crowd and a great guest — Sasha Strauss, Managing Director of Innovation Protocol, a strategic branding firm based here in L.A.

You may have heard Sasha on "The Patt Morrison Show." You may have watched Sasha in YouTube videos. But you haven't lived — or I hadn't anyway — untill you've seen Sasha do his thing live. We covered A LOT of territory in our 90-minute conversation, punctuated by Q&A sessions with the audience — and a few table-turners, where Sasha interviewed me (my beat-up 1998 Saab and my 15-year-old Brooks Brothers suit evidently say quite a lot about the Brand That Is Me).

You can listen to whole thing here. Advance warning: Be prepared to turn down the volume at times! By the end, I think you'll know a lot more about social media, how brands rise and fall — and about where Sasha is coming from as a person who believes that brands are deeply emotional and ultimately about more than mere commerce.


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I'll be talking about branding with Innovation Protocol's Managing Director, Sasha Strauss, at the Crawford Family Forum tonight. It will be the first installment of DeBord Report live at KPCC's community space, and I believe there's still time to RSVP!

Leading up to the discussion, I doing a micro-series on branding. I already talked about the Apple Genius Bar as a customer-service concept that really put the Apple brand over the top. Now I'm going to look at another fairly well-know Silicon Valley company and the impact it's had on branding.

Facebook isn't even ten years old, but it's already on the runway to be one of the biggest tech IPOs of all time. It claims hundreds of millions of users. And it's become an essential place for companies to make a case for their brands.

But this isn't your father's branding. The concept of "branding" is relatively young — no one talked about brands 50 years ago, as Sasha Strauss will point out. But for most of the history of brands, companies controlled the core message. Apple was what Apple said it was, Nike was what Nike said it was, Ford was what Ford said it was.


DeBord Report Live: Sasha Strauss of Innovation Protocol at the Crawford Family Forum

The DeBord Report is going live! On Wednesday, March 21, from 7-8:30 p.m. at the Crawford Family Forum, I'll be conversing with the always lively Sasha Strauss, the Managing Director of Innovation Protocol. We'll be talking about the "New World of Branding Strategies," something Strauss knows plenty about. RSVP early to reserve a seat!

If you're interested in a preview, you can watch Strauss in action in the video above.

You can also listen to Strauss here and here — he's appeared often on "The Patt Morrison Show." In both segments, he discusses something that's near and dear to me: the auto industry.

Leading up to the event, I'll be writing a micro-series of blog posts about branding and some the issues the practice is now facing.

Follow Matthew DeBord and the DeBord Report on Twitter.