Not long ago, Buick had been basically left for dead. Bob Lutz, the legendary product czar at General Motors, infamously called Buick and its now-deceased stablemate, Pontiac, "damaged brands." Everyone though that Buick was, no offense intended, a car for the AARP set. And the demographics didn't lie: the average age of a Buick owner in the mid-2000s was 65.
A lot of carmakers would have sent Buick — which had always been a mid-luxury brand, a stepping stone on the way to lordly Cadillac in the GM hierarchy — to that big junkyard in the sky, to join Oldsmobile, a brand that GM had already taken off life support.
Problem was, Buick was big — very big — in China.
In fact, it was the cornerstone of GM's whole China strategy, both before and after the 2009 bailout and bankruptcy of the company. GM's U.S. business may have been in decline from the Golden Age 1950s, when it held half the market. But in China, business was booming.