Explaining Southern California's economy

What's hard to get? The numbers on the porn business, that's what

When I recently blogged about the struggles of the California porn industry, I cited a figure of $12.6 billion in yearly sales. I'd seen figures in this general ballpark before. But there's also a…let's call it a feeling out there that the porn business' numbers are unreliable. 

So is it really a $12 billion-plus game? Ten years ago, a somewhat smaller number — $10 billion — was being questioned by Forbes:

The idea that pornography is a $10 billion business is often credited to a study by Forrester Research. This figure gets repeated over and over. The only problem is that there is no such study. In 1998, Forrester did publish a report on the online "adult content" industry, which it pegged at $750 million to $1 billion in annual revenue. The $10 billion aggregate figure was unsourced and mentioned in passing....For the $10 billion figure to be accurate, you have to add in adult video networks and pay-per-view movies on cable and satellite, Web sites, in-room hotel movies, phone sex, sex toys and magazines--and still you can't get there. 

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