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Former U.S. Sen. and new Chairman and CEO of the Motion Picture Association of America Chris Dodd speaks at The Colosseum at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, March 29, 2011 in Las Vegas, Nevada.
You could say that it's the great business question of our era. Certainly it is in California. Why can't Silicon Valley, seat of the tech industry, and Hollywood, capital of the entertainment business, join forces and create a juggernaut of technotainment that will establish the Golden State as the most important place on Earth for innovation and global media?
In theory, it should be a no-brainer. But in practice it's a case of colliding business models. Big Content has built up its ownership of media over the course of a century. It's not going to share the goodies without claiming its cut.
Big Tech, on the other hand, wants all that content to be free, free, free. Chris Anderson pretty well laid it all out, in detail horrifying to Hollywood, in 2009, in his aptly titled book "Free: The Future of a Radical Price." Why? Because the ability to fragment and share content is a critical piece of Silicon Valley's overall business model. Users need to be able to do this by the millions if not billions, so that various Web companies and appmakers can sell ads against the — wait for it — free labor of those users.