Explaining Southern California's economy

The end of the 'Sand Hill Road dance' for L.A. tech?

Binoculars Building

Bobak Ha'Eri

Where the Googlers are in Los Angeles.

Great little post by the L.A. Times' Andrea Chang about how the technology industry in Los Angeles is growing up (she's reporting on an event that took place in Venice). Importantly, it's one thing to have the idealistic startups — but quite another to bring in the funding:

Panelist James Citron, chief executive and co-founder of mobile marketing firm Mogreet, said Southern California has come a long way and is finally attracting investment capital and interest.

“Ten years ago, it was very hard,” he said. “You had to fly up to San Francisco and do the Sand Hill Road dance, for those of you who know the venture capital world. Now they’re coming down here looking for great companies, so that’s a big fundamental change.”

Thomas Williams, senior site and engineering director for Google’s Los Angeles office -- which recently relocated to the Frank Gehry-designed Binoculars Building in Venice -- said he wanted to bring more tech events, mixers and partnerships to Venice to help it become “more of a tech hub.”