The Los Angeles Auto Show has in recent years defined itself as the "green" car show. California has the largest auto market in the U.S., as well as the most environmentally preoccupied. But the most dramatic auto debuts during car show season, running through next spring, are traditionally reserved for Detroit, the auto industry's spiritual home. So L.A. has had to kick off car show season with its own attention-getting twist.
The L.A. Auto Show focuses on the dream machines, the future of transportation and, over the past decade, on electric cars, hybrids, plug-in hybrids, alternative fuel vehicles — in short, things with wheels that aren't total slaves to gas. But this year, it's different.
The new story is technology. Specifically, how cars will soon become platforms for various consumer electronics, mainly smartphones. In the past, automakers have preferred to design and build their own in-vehicle infotainment systems or partner with tech companies. The most prominent of these has been Ford and its relationship with Microsoft; Ford's CEO, Alan Mullaly, has also made regular pilgrimages to the annual Consumer Electronics Show (CES) in Las Vegas. General Motors has had a loose association with Google (and Google itself is the the auto game, with its driverless car). No one has yet broken through with Apple.