Joel Anthony (R) of the Miami Heat defends against Dirk Nowitzki (L) of the Dallas Mavericks during Game 4 of the NBA Finals on June 7, 2011 at the AmericanAirlines Center in Dallas, Texas.
At Dallas Mavericks games, anyhow. The somewhat hyperactive Mavs owners and semi-regular blogger writes about how he's always getting pitched about ways to bring smartphones into the Mavs game experience — and why he wants no part of it:
We in the sports business don’t sell the game, we sell unique, emotional experiences.We are not in the business of selling basketball. We are in the business of selling fun. We are in the business of letting you escape. We are in the business of giving you a chance to create shared experiences. I say it to our people at the Mavs at all time, I want a Mavs game to be more like a great wedding than anything else.
Bottom line is that he wants you looking up, not down, at almost all times. And he goes on to describe a pretty wild wedding. You wouldn't have time to do some appy smartphone things at such a wedding...er, Mavs game even if you wanted to.