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Starbucks goes single-cup

Starbucks Verismo

Starbucks

Starbucks introduces a single-cup coffee-brewing system. Can you say "Verismo?" And of you love espresso, do you want to?

Big news! But bad news for Green Mountain Coffee Roasters. Starbucks just announced that it will begin selling a single-cup home coffee-brewing system. This is from MarketWatch:

Starbucks said its brewer, called Verismo, will make coffee, espresso, latte and Americano drinks. Verismo will be available by the 2012 holiday season and be sold over the Internet, as well as at certain Starbucks stores and retailers.

In a statement, Starbucks didn’t give pricing information or indicate how this would affect its current relationship with Green Mountain, which this past fall began selling K-Cups with Starbucks coffee. In the first two months, Starbucks shipped more than 100 million of its branded K-Cup packs.

The single-cup coffee brewer market is growing fast, and Starbucks Chief Executive Howard Schultz has been seeking to make a strong push into it.

“We have long believed that the biggest prize within the segment is a high-pressure system that would give us the opportunity to deliver Starbucks-quality espresso beverages at home and at work for customers who desire the Starbucks espresso experience outside of our stores,” he said in the statement.

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