A view of the main entrance to Apple Inc. in Cupertino, California. The company's stock has been crushed over the past few months. How low can it go?
Last year, Apple's share price rose above $700. Some analysts started getting all crazy with their predictions for where it might go. Could Apple hit $1000 and become the world's first $1 trillion company?
For a while these calls didn't look so crazy. As a company, Apple was a beast. It could do no wrong. The declines were inevitable, but temporary. The stock would always recover and resume its inexorable match to quadruple digits.
Apple dipped below the psychologically important $500 per share barrier this week (it's since recovered a bit as investors waiting for it to dip below the psychologically important $500 per share barrier piled in). There are some serious and well-respected investors who are bearish on this stock. Jeff Gundlach, of L.A.'s DoubleLine Capital, is one of them. He's set a target price for Apple of $425.
This is one in a series of year-end stories that look back at the most memorable pieces KPCC reporters worked on in 2012 and look ahead at a key issue that will be the focus of coverage in the coming year.
How much happened in the Golden State in 2012 when it comes to business? Lots. Lots and lots. The DeBord Report covered most of it.
The slide show above serves up the business year in pictures for the state with the largest economy and two of America's most storied industries: Hollywood and high-tech.
And if you want to review the business year in links to the original posts...well, I've got that covered, too.
9. The long, long, LONG Tribune Co. bankruptcy comes to and end. So who will buy the Los Angeles Times?
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SAN JOSE, CA - OCTOBER 23: Apple Senior Vice President Phil Schiller announces the new iPad Mini. It's smaller and lighter and $329 for a 16GB WiFi-only version. And it arrives just in time for the holidays!
Apple is currently rolling out some new products in San Francisco. So far, we've seen a new MacBook Pro and a thinner and sexier iteration of the iMac, which is just another word for "planned obsolescence" in Apple-land.
But the main event is yet to come: A smaller iPad, about 8 inches in size, called "iPad Mini."
Unlike the iPhone 5, which prior to launch I argued was doomed — DOOMED! — the iPad Mini/Air/Junior/Deuce/Whatever could succeed wildly. Here's why...
Apple owns the tablet market, so it's no big deal to steal share from itself. Apple has sold 100 million iPads in the two years since its introduction. As I and others have pointed out, there is no tablet market. There's an iPad market. However, since the arrival of the Kindle Fire and now the Microsoft Surface, there is some pressure on Cupertino. iPad Mini naysayers argue that a smaller, cheaper tablet will cannibalize the Big Boy. Probably true. But the thing is, Apple can afford to cannibalize the iPad, with a base iPad Mini that's $329 in the 16 GB WiFi-only version. And if it steals some lower-end market share from Amazon ... well, there's nothing wrong with that.
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Apple Senior Vice President of Worldwide product marketing Phil Schiller announces the new iPad mini during a special event at the historic California Theater Tuesday morning. The iPad mini is Apple's smaller version of the popular iPad tablet.
UPDATE: $329, for the 16GB WiFi-only version. Shipping early November. Pre-orders October 26. And it will have cellular capability.
UPDATE: It's the iPad mini. Apple has spoken. It's going to be 7.9 inches (the ipad Maxi is 9.7 inches — neat, huh?). Apple has also rolled out a new MacBook Pro, a new Mac mini, something about textbooks that seemed to greatly excite CEO Tim Cook, and a new iMac.
PREVIOUSLY: Apple is live-streaming today's much-anticipated but not exactly all that secretive reveal of the iPad mini. BUT the company is only livestreaming it through Apple's Safari browser! So switch now, Chrome and Firefox people! I'm not even sure what you Opera and Rockmelt folks are supposed to do. Explorer? Yeah...
If there is a big surprise in store, it could be that the iPad mini won't be called the iPad mini, but rather something like the "iPad Air," to ally it with the MacBook of the same name.