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SAN FRANCISCO, CA - MARCH 07: Apple CEO Tim Cook speaks during an Apple product launch event at Yerba Buena Center for the Arts on March 7, 2012 in San Francisco, California. In the first product release following the death of Steve Jobs, Apple Inc. introduced the third version of the iPad and an updated Apple TV. (Photo by Kevork Djansezian/Getty Images)
The much-anticipated Apple iPad event today continues a worrisome trend for the company. The iPhone 4S launched last year, and it's main new feature was the Siri voice-interface. Now the updated iPad arrives — it's unclear whether we can call it the iPad 3, but we will anyway — and the big news is that the 4G version will cost $829, and that the older base iPad 2 will go on sale for $399.
So there's new. But where's the new new? It will have to wait for the true iPad 3. And the iPhone 5. Perhaps.
The newest iPad will be capable of operating on a high-speed 4G "LTE" or Long-Term Evolution network. At speeds roughly 10 times faster than current 3G technology, that may help banish the sometimes shaky video quality of older devices.
Apple is betting a 4G-equipped iPad will tempt more U.S. consumers to pay extra for higher-quality video on the go. That, in turn, should give Verizon Wireless and AT&T Inc a revenue boost, analysts say.
Until now, buyers have been reluctant to shell out extra cash even for iPads with slower 3G connections. The cheaper Wi-Fi-only model - with much more limited Web access - is by far Apple's top-selling one today.
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NEW YORK, NY - SEPTEMBER 28: The new Amazon tablet called the Kindle Fire is displayed on September 28, 2011 in New York City. The Fire, which will be priced at $199, is an expanded version of the company’s Kindle e-reader that has 8GB of storage and WiFi. The Fire gives users access to streaming video, as well as e-books, apps and music, and has a Web browser. In addition to the Fire, Bezos introduced four new Kindles including a Kindle touch model. (Photo by Spencer Platt/Getty Images)
The Atlantic's Alexis Madrigal weighs in, cleverly, on a micro-debate spurred by this New York Times article about how people are too distracted while reading on a tablet — an Apple iPad, an Amazon Kindle Fire — to actually, you know, read.
Madrigal attacks the NYT story at three levels:
•You can just as easily be distracted while reading a book on paper as you can while reading a book in a digital format
•Reality is far more distracting than what's going in that magical little gadget in your hot little hands: "If the e-reader engages you more with the thing in your hand, even though the gadget itself is more distracting, that could be a net distraction win."
•We will evolve into an undistracted, tablet-using species: "Humans respond to the novel technologies they encounter to reshape their experiences of them. If distraction is really bothering all these people, and they really want to read books, then they will find a way to do so."
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Apple's new iBooks 2 app is demonstrated for the media on an iPad at an event in the Guggenheim Museum, January 19, 2012 in New York City.
We've all done it. Lamented the fact that we didn't load up on Apple stock back in the day, when it was trading at $10 or $15 a share and and the company, with Steve Jobs in exile, was fumbling toward bankruptcy.
What a difference a decade makes. Apple is now either the most valuable company in the world or among the most valuable, depending on what the stock market is doing on a given day. Fifteen bucks a share to $533. Zowie!
Oh, how easy it is to set the investment time machine to 1999 and say that you would have bought AAPL instead of sinking your dough blindly into a 401(k) or chasing a dot.com "superstar," post-IPO.
At USA Today, Matt Krantz throws some cold water on that nostalgia trip. Should you consider Apple, which has risen nearly 5,000 percent since 1999, the big beating heart of a current retirement plan? Nope:
Gaze upon the many-pocketed splendor of the ultimate gadget jacket. Unfortuantely, while AyeGear, the company that makes it, ships "worldwide" (according to its website), that wide world doesn't include the U.S. The jacket does look like its was designed by gadget geeks for gadget geeks. I can see how it would be useful for travel. It's a wearable backpack, capable of accomodating Apple iPhonesand iPads, passports, chargers, headphones, you name it. I feel that maybe it could get a tad heavy, but the way it's organized, with 22 pockets, means that you could dash through airport security.
Wonder if it will make it across the pond any time soon...
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Apple's new iBooks 2 app is demonstrated for the media on an iPad at an event in the Guggenheim Museum January 19, 2012 in New York City.
Over at Fred Wilson's AVC blog, he writes about the gangbusters success of the Raspberry Pi, a very rudimentary Linux-based $35 computer that has no display or keyboard but can be plugged into a TV. And he comes to two striking conclusions, in as few words as possible:
When the cost of tablet displays comes down, which they will, I think we'll see sub $100 tablets. And I suspect that will happen in the next 3-5 years.
For markets that can be end to end digital, like education, this is a game changer.
Let's tackle his first point: a sub-$100 tablet. This is a disaster for Apple (keep an eye out for my post later today about how Apple can and can't get to $1,000 a share). Cupertino needs to defend its pricing model at all costs. As I've written before, price is the most important thing for Apple — not innovation or design. In fact, I'd argue that pricing, specifically pricing for a 30-percent profit margin, is Apple biggest innovation. At least of the Steve Jobs Second Act Apple.