So let me throw this one open to the audience. Lincoln: luxury yes or luxury no? And does Ford have any business keeping its luxury brand alive, when many people think that it just isn't as...luxurious as brands like BMW, Audi, Mercedes, Lexus, and even Cadillac, its historic rival?
I've argued elsewhere that Ford should let Lincoln go. But maybe I'm wrong...
Cadillac has a new in-car infortainment system, called Cue, that it's rolling out for the 2012 model year. At the 2011 LA Auto Show, it was one of the minor examples I saw of a major trend in the car business: bringing technology into vehicles.
An important thing to note now is that while just a few years back, luxury customers might have been more interested in whether their car seats were hand-stitched, heated, and massaged to a butter-soft texture by elves, they now want to know that their $50,000 automobile will be able to keep pace with the technological innovations that we're seeing almost montly in consumers products.
If a sub-$20,000 Chevy Cruze can talk to the interwebs and play MP3s, the Cadillac had better be able to, as well.
When it comes to tech, luxury cars aren't immune from the discussion anymore. And we all know how important the luxury market is in LA.