Explaining Southern California's economy

New iPad reveals Apple's customers-last sales strategy

Ipad Fanatic

Ashley Bailey/KPCC

Laverne Mirley of Monrovia was one of the first to get her hands on a new iPad in Pasadena. Her grandson held her a spot in line all night outside the Apple Store on Colorado Blvd.

Just in case you've spent the last 24 hours sleeping under an old iBook G4, the NEW Apple iPad hit Apple Stores today. One man reportedly waited in line for week, presumably to pick up the 4G-enabled 64GB tablet with the awesome retina display screen (price: $829).

Classic Apple, in the Greatest Company on Earth Era. The entry level iPad 2 (WiFi only) even went on sale for $399. But unless you're a completely blinkered Apple devotee, you have to ask yourself why Apple waited until now to launch what we're not supposed to call the iPad 2S or the iPad 3, because Apple wants us to henceforth refer to the iPad only as an iPad, better to avoid the generation-creep that plagues the iPhone, version 5 of which is expected to arrive this summer. 

The iPad, old and wizened as the device is since its appearance in 2010, traditionally sees a new model in March. This provides Apple with a nine-month period in which to sell the device, capping what has up to this point been a veritable frenzy with the holiday season. It then holds on for a year and squeezes every last sale is can out of the current generation of the device before pulling the trigger on the upgrade following holiday season number two.

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