Explaining Southern California's economy

VIDEO: So you want to start a company?

How to Become a Billionaire

Jonathan Benn/KPCC

Matt DeBord explains how to become a billionaire.

People start businesses for lots of reasons. They crave entrepreneurship, they cherish independence, they want to change the world, they hope to get rich, they believe that they have a business idea or a product or service that deserves to get to market. 

Some just want to get the private jet and the second yacht and the third home. 

Some could care less about the money and are basically ill-suited to punch the clock for anyone but themselves.

But no matter what the motive, anyone who wants to start a business has a fundamental need: Money!

KPCC's terrific video team — and new addition Jonathan Benn, who's a talented young animator — and I put together the explainer above. It has a startup-y emphasis: This is how you launch a company that might follow the pattern of a Twitter, Facebook, or Instagram. But the general idea — that funding is essential for you to grow and thrive — applies to any kind of new business.

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Invest with James: How to make money renting your shirts

Matthew DeBord

James has discovered the value of renting stuff he isn't using.

My almost-six-year-old son James is very interested in money. But unlike some kids who think about ways that they can do jobs for an allowance or create little businesses (Lemonade stands!) in order to get some cash to spend, James wants to divert wealth from other people without actually providing any real services. 

I think this makes him a member of the 1% that Occupy Wall Street is protesting, if not in assets then in philosophy.

His chief target is his older sister, Lucia, who has decided that she doesn't care about money and wants to live for her art.

James is obsessed with separating her from her money. He doesn't really know anyone else who has money he can get his hands on, so this makes sense. 

Money for both of them comes from the traditional sources of pre-adolescent capital: intermittent allowances, gifts, the Tooth Fairy. But James has more of it because he saves it all.

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