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Peter Chernin joins Twitter board: Will Hollywood and Silicon Valley finally get along?

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Peter Chernin speaks in New York City. The former News Corp. executive was just named to the Twitter board.

Twitter announced last week that Peter Chernin, a former News Corp. executive who has morphed into an entertainment investor, will join its board. Given that Twitter is perhaps better integrated than any other social network or microblogging site with the entertainment and news businesses, this is a pretty interesting development.

It also shows that Twitter could be getting serious about bolstering its financial credibility ahead of a possible IPO. This has long been discussed, but so far Twitter has lagged behind some of its peers, including Facebook and LinkedIn.

From the L.A. Times:

Chernin had been mentioned for months as a likely new Twitter director. He joins Chief Executive Dick Costolo, co-founder and former CEO Evan Williams, co-founder and Chairman Jack Dorsey, venture capitalists Fred Wilson of Union Square Ventures and Peter Fenton of Benchmark Capital, among others, on the board. He takes the place vacated by Flipboard CEO Mike McCue.

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