The Ford F-150 pickup had a very good December — and a nice 2012, as Detroit carmakers saw sales of pickups recover. But Japanese carmakers also fared well.
All the major automakers who sell vehicles in the United States have reported December sales and there are two main storylines:
•Trucks are back
•The Japanese are, too
Let's tackle the second one first. After the earthquake and tsunami of 2011, Toyota and Honda lost significant market share in the U.S., where both had thrived up to that point. The catastrophes severely disrupted the global automotive supply chain. Although both companies operate plants in the U.S., they weren't able to built enough vehicles to meet rising demand.
Nissan fared better, largely because its supply chains are less concentrated in Japan.
General Motors reclaimed the top spot in U.S. market share, and Ford was able to surge past Honda, which was entering something of an identity crisis as U.S. consumers fell out of love with the Accord and Civic sedans they had reliably purchased for years.