Explaining Southern California's economy

Shopping for search: Have you tried Duck Duck Go?

Duck Duck Go is search that cares about privacy above all else.

I've been cheating on Google quite a bit these past few weeks with a new-ish search site called Duck Duck Go. I first heard about the site — which operates out of that hotbed of technological innovation, the veritable Silicon Valley of the Northeastern corridor, Valley Forge, Penn. — from its main venture funder, Union Square Ventures. USV's Fred Wilson has blogged about Duck Duck Go a few times. I use other services/companies in USVs portfolio — Disqus, Dwolla — so I was intrigued.

Duck Duck Go is not Google, but that's the point. I'm not sure if it's even really a new kind of search, nor do I think it sells itself that way. It is definitely less fussy, quicker search. I'll let Fred tell it:

[I]t may also be that other search engines are doing things that some users don't approve of and those users are shopping around for a new search engine. If you are in that camp, join me at DDG and see what clean, private, impartial and fast search is like.

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Protecting your reputation — and your business model

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KAREN BLEIER/AFP/Getty Images

I went on AirTalk today with guest host David Lazarus to discuss how people can do personal, micro-crisis PR, fixing their online reputations.

I'd already written about the "crisis" in crisis PR, as well as how Toyota was laid low, during its Great Recall, by Twitter. So the topic was in my wheelhouse.

Online reputation management has become a serious business. We were joined by Michael Fertik, the CEO of Reputation.com, a startup that has defined itself as a leader in the space. So much so that when Fertik informed us that the company had attracted $67 million to date, through four rounds of venture funding, I was taken aback. I thought the company had raised more!

We covered the various ways in which a person might deal with negative information about themselves online. A caller issued perhaps the ultimate challenge when she revealed that her ex-husband has posted a sex-tape from happier times (Fertik said it would take a few thousand to deal with that). Reputation.com has a fairly broad scale of fees, ranging from a basic $100/year plan right on up to ReputationDefender15000, which runs...$15,000 a year!

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