Explaining Southern California's economy

CODA Automotive makes the case for the Very Simple Electric Car


Let me draw a picture for you of the electric car market, circa autumn 2012. At the high end, you have Tesla Motors, selling or not selling, depending on your patience with the startup's delivery schedule, an all-electric Roadster, priced over $100,000; and an all-electric sedan, the Model 2, priced anywhere from about $50,000 to upwards of $100,000, depending on how you spec it out.

Then there's Nissan's Leaf, which can be be had for less than $30,000, once you get finished with various credits. The Ford Focus EV is in the same ballpark, around $30,000 once the tax credits kick in.

The Mitsubishi MiEV, even farther down the ladder, is yours for just over $20,000. But it's bare-bones.

You can lease, but not buy, the Honda Fit EV for around $400 per month. 

Pretty much everything else is some type of hybrid or plug-in hybrid, so you don't get pure, zero-emissions, all-electric motoring.

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