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FAQ: What is 'skeuomorphic design' and the executive shakeup at Apple

Apple Unveils Updated iPad In San Francisco

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SAN FRANCISCO, CA - MARCH 07: Apple CEO Tim Cook speaks during an Apple product launch event. The successor to Steve Jobs is enduring his first major leadership challenge.

Superstorm Sandy ravaged the East Coast this week, but another storm blew through the West Coast, and it was centered in Cupertino, California, at Apple headquarters.

Two Apple high ranking Apple executives, Scott Forstall and John Browett, were shown the door. In both cases, it wasn't really a surprise. But it was clear evidence that, a year removed from Steve Jobs' death and with the company's stock price sliding by more than 100 points in less than two months, CEO Tim Cook is experiencing his first major leadership challenge.

Q: Why were Forstall and Browett asked to leave?

A: Browett is an easier departure to explain. He ran Apple's retail operations and had instituted some bizarre strategies since his arrival at Apple little more than six months ago. As Tim Worstall points out at Forbes, his background in British retail didn't fit with Apple's brand goals for its stores. Furthermore, he created a near revolt among the Apple Store's blue-shirted staffers. A lot of Apple observers were actively questioning why he was hired in the first place.

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