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Tiger Woods has a brand new bag, but is sponsor FUSE Science really good business?

Chevron World Challenge - Final Round

Scott Halleran/Getty Images

THOUSAND OAKS, CA - DECEMBER 04: Tiger Woods plays a shot to the second green as his caddie Joe Lacava looks on during the final round of the Chevron World Challenge at Sherwood Country Club on December 4, 2011 in Thousand Oaks, California. (Photo by Scott Halleran/Getty Images)

US golfer Tiger Woods (L) and his caddie

FREDERIC J. BROWN/AFP/Getty Images

US golfer Tiger Woods (L) and his caddie Joe LaCava (R) discuss matters on approach to the 18th hole on the final day of the Chevron World Challenge at Sherwood Country Club in Thousand Oaks, California, on December 4, 2011. Woods won the Chevron World Challenge on a one-shot triumph in an unofficial 18-man event, his first victory since a 2009 sex scandal shattered his iconic image. Woods had gone 26 starts worldwide without a victory as personal turmoil was followed by struggles on the course with swing changes and, this year, injuries that curtailed his playing time and stalled his pursuit of Jack Nicklaus' record of 18 major titles at 14. AFP PHOTO / Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)

Chevron World Challenge - Final Round

Scott Halleran/Getty Images

THOUSAND OAKS, CA - DECEMBER 04: Tiger Woods pulls a club during the final round of the Chevron World Challenge at Sherwood Country Club on December 4, 2011 in Thousand Oaks, California. (Photo by Scott Halleran/Getty Images)

Chevron World Challenge - Final Round

Scott Halleran/Getty Images

THOUSAND OAKS, CA - DECEMBER 04: Tiger Woods pulls a club during the final round of the Chevron World Challenge at Sherwood Country Club on December 4, 2011 in Thousand Oaks, California. (Photo by Scott Halleran/Getty Images)

Chevron World Challenge - Final Round

Scott Halleran/Getty Images

THOUSAND OAKS, CA - DECEMBER 04: Tiger Woods pulls a club during the final round of the Chevron World Challenge at Sherwood Country Club on December 4, 2011 in Thousand Oaks, California. (Photo by Scott Halleran/Getty Images)


After losing numerous sponsors following his SUV-crash-multiple-affairs-rehab-divorce debacle of late 2009, Tiger Woods was reduced to lugging his clubs (well, his caddy was, anyway) in a bag adorned with his own logo, provided by Nike, which looks after the "TW" clothing and equipment brand. Prior to this, he had a bag deal with AT&T that was reported worth "millions." And before that, Woods bag deal was with General Motors; it brought in a reported $7.5 million per year.

A bag deal for the world's most famous golfer had been rumored since Woods returned to competition toward the end of this year. But Tiger formally rolled it out at his own tournament, the Chevron World Challenge, a limited-field event that he — Gasp! — won this past weekend, ending a two-year victory drought. However, the deal is weird. It's with a company called Double Eagle Holdings and its FUSE Science brand.

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