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Q&A: What is Amazon unveiling tomorrow in Santa Monica?

Amazon Introduces New Tablet At News Conference In New York

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Amazon founder Jeff Bezos introduces Kindle Fire last September. What new forms will the device take? We'll probably find out tomorrow in L.A.

All Amazon has done is invite the media to an event at a hanger at the Santa Monica airport tomorrow morning. But chances are pretty good that we're going to be seeing some tablets. This won't be like the similarly mysterious Microsoft event in June at which we were introduced to the technology giant's first-ever ready-for-market tablet, Surface. Amazon already has Kindles and Kindle Fires. So what are we likely to see?

Q: Will we get a bigger Kindle Fire?

A: Nope. CNET already reported that a Kindle Fire Big isn't in Amazon's immediate future. Rather, the company will be updating the current Kindle Fire with a new model and introducing a second model. Both will be 7-inch tablets. 

Q: Does it really make sense for Amazon to treat this as a media event?

A: Apple has an iPad Mini and the new iPhone 5 coming soon. The iPad Mini will hit in October and the iPhone arrives this month. Microsoft just planted its stake with Surface and then there are all the Android tablets that aren't Kindle Fires (which is built on Android but customized for Amazon). Amazon needs to stay in the game here. 

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Microsoft unveils Surface tablet in Hollywood

Microsoft Surface

Microsoft

The new Microsoft Surface tablet PC was unveiled today in Hollywood. Should Apple and the iPad be worried?

As expected, Microsoft unveiled its new tablet, called "Surface," in Hollywood today. The device is designed to attack the market-leading iPad's only real weakness: the perception that it's a device for consumption rather than creation — for reading and watching rather than getting things done.

Unlike the iPad, Surface is less a pure tablet than a sort of collapsible PC. It runs Windows 8, the latest version of Microsoft's well-known operating system. There's an integrated stand and two covers that double as full keyboards, one of which provides a more conventional, tactile typing experience. The whole thing weighs in at about a pound and a half. It's sleek and black and has a ultrabook-esque selection of ports. (Covers come in a range of colors.)

A relatively subdued but kind of intense Steve Ballmer, Microsoft's CEO, called the tablet "a tool to surface you passions, ideas and creativity." He also stressed that it's all about Windows 8, a piece of software that "deserved its own hardware innovation."

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