Explaining Southern California's economy

Mitt Romney is no wizard of the whiteboard — but neither is the White House


Obama/Biden 2012

The Obama campaign quickly responded to Mitt Romney's Medicare whiteboard.

If you've spent any time in a business environment, especially at a startup, you know that whiteboards rule. These are the blackboard replacements that have thronged the workplace in the past decade or so, substituting dry erase markers and a ubiquitous squeak for chalk and that whole horrible fingernails scraping thing.

Whiteboards come in many sizes, markers in many colors. Sometimes, they literally take over the entire office. I worked at an ad agency in New York for several years where the walls were magnetized whiteboards. If you had an idea, any idea, your grabbed a marker and just starting writing on the nearest wall.

Yesterday, Mitt Romney brought the whiteboard into presidential political campaiging for the first time. Mind you, the whiteboard has been a part of political communications for a while now. The White House has run a "White House White Board" series starring mainly Austan Goolsbee, the former Chairman of the Council of Economic Advisors.