Explaining Southern California's economy

Will online media ever converge?

Engagement patterns by device

Matthew DeBord/KPCC

Media engagement patterns vary greatly depending on what device — PC, smartphone/cellphone, or tablet — the user is employing.

I attended a conference about a week ago put on by students and alumni from USC's Marshall School of Business. It's called "E2: Evolution of Entertainment Conference," and it's designed to bring business, entertainment, technology, and media together. Makes sense, as all four are important to the Southern California economy — and to USC students.

The conference is now in its fourth year, drawing seasoned media, entertainment, and business professionals to USC to provide their insight.

On one of the panels, Joe Perez, who just left an executive role at Demand Media, made an interesting comment. He said that he'd just come across some research that indicated PC, cell phone, and tablet users engage in unique daily online and/or wireless patterns. I've created a simple, some might say crude, drawing (right) that summarizes these patterns:

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