Explaining Southern California's economy

Honda electrifies City of Torrance with Fit EV

Honda

Honda delivers a 2013 Fit EV to the city of Torrance as a part of the Honda Electric Vehicle Demonstration Program.

I unfortunately missed the delivery of Honda Fit EVs (for "electric vehicles) to the City of Torrance last week. I regret that because this was actually an important move for Honda. As I pointed out in conversation with the Wall Street Journal's car critic, Dan Neil, on "AirTalk" as the Detroit Auto Show was kicking off, Honda is going through something of an identity crisis. It was hit hard by the 2011 earthquake and tsunami in Japan that roiled the global auto supply chain. But Honda has also struggled to retain customers and lost market share in the past year to Ford, Nissan, and Hyundai, as well as General Motors and Toyota. 

That's the bad news. The Fit, on the other hand, is the good news. This compact hatchback has been a big hit for Honda. It might be the best small car made by humans on Planet Earth (although Ford and Chevy have some excellent small rides these days, as well — the competition is fierce).

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