Steven Rattner, the Obama Administration's "car czar" who oversaw the bankruptcies and bailouts of both General Motors and Chrysler, went on CNBC this morning talking about what he described as General Motors' "stretch goal" of $10 billion in profits and a 10 percent profit margin in 2012 (and beyond). Rattner also took the opportunity to ding Mitt Romnney for his "flip-flops" on whether the bailouts were a good thing (read all about them here on the op-ed page of the New York Times). GM is expected to report an $8 billion profit for 2011, so it's getting much tougher to argue that this is a company that shouldn't have been allowed to survive.
Rattner is obviously proud of his work and has good reason modestly boast while supporting GM's "energy and ambition." But I think he might be wrong to side with a Wall Street Journal piece (sorry, can't find the link) that insists GM should never again focus on market share over profitability. The idea here is that making money is more important than pursuing an abstract number that doesn't necessarily contribute to the bottom line. After all, you could have 10 percent share of the U.S. market (GM currently has about 18 percent, down from 21 percent for 2011) and still make a lot of money.
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Update: I spent a some time talking about the show with Larry Mantle on Airtalk this morning, with Eddie Alterman of Car and Driver and Ed Hellwig of Edmunds Inside Line. Check it out.
I'll be roaming the floor of the Los Angeles Auto Show for the next two days, checking out new cars, green cars, concept cars, and the business of cars in Southern California. I'll also be tweeting, so if you want to follow me, check out my Twitter feeds, below.
Look for photos, insights, and even some video. The LA Auto Show is the first big car show for the global industry, kicking off a season that runs for months and travels around the world.
The industry has taken its share of lumps over the past few years. The financial crisis nearly killed both Chrysler and General Motors — and seriously threatned Ford — but the Big Three are back, racking up profits quarter after quarter.