AP Photo/Sang Tan
A man views a news stand displaying national newspapers, some carrying the story on WikiLeaks' release of classified U.S. State Department documents, at a newsagent in central London, Monday, Nov. 29, 2010.
It's becoming abundantly apparent that even a robust online presence can't rescue newspapers as we know them. The problem is simple: online revenue, while growing, can't replace the print losses. This has seriously undermined the profits margins of big-city dailies, from the New York Times to the Los Angeles Times to the Washington Post. Small-market dailies are having an easier time of it, but that's because they have lower costs to support and don't need to become online powerhouses.
Web traffic for newspapers keeps growing, but not fast enough for Washington Post staffers, who on Wednesday learned there would be yet another round of voluntary buyouts at the paper.
The buyouts - up to 48 news staffers at the Post, according to the paper's ombudsman - are the latest in a new round of cuts at major newspapers as online traffic grows and overall unemployment numbers fall nationwide.
The average number of daily visitors to Washington Post's site jumped by more than 3 million, or nearly 15 percent, during the last quarter of 2011, according to a study released last week by the Newspaper Association of America.
The number of unique visitors over that period increased nearly 6 percent, while the total minutes visitors spent on the site rose by 14 percent.
But all those eyeballs are not translating into real money, or at least not at enough of a clip to cushion circulation losses and declining print advertising revenue.