Explaining Southern California's economy

Shopping for search: Have you tried Duck Duck Go?

Duck Duck Go is search that cares about privacy above all else.

I've been cheating on Google quite a bit these past few weeks with a new-ish search site called Duck Duck Go. I first heard about the site — which operates out of that hotbed of technological innovation, the veritable Silicon Valley of the Northeastern corridor, Valley Forge, Penn. — from its main venture funder, Union Square Ventures. USV's Fred Wilson has blogged about Duck Duck Go a few times. I use other services/companies in USVs portfolio — Disqus, Dwolla — so I was intrigued.

Duck Duck Go is not Google, but that's the point. I'm not sure if it's even really a new kind of search, nor do I think it sells itself that way. It is definitely less fussy, quicker search. I'll let Fred tell it:

[I]t may also be that other search engines are doing things that some users don't approve of and those users are shopping around for a new search engine. If you are in that camp, join me at DDG and see what clean, private, impartial and fast search is like.

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