Explaining Southern California's economy

New MBA scholarship funding for veterans at USC

Mercer 20593

David McNew/Getty Images

Students walk across the campus of the University of Southern California.

There's a lot of ways to get an MBA, but most people agree that there are several clearly defined paths. One is to work for a few years after college and then enter a program. Another is to work at a firm that expects you to get an MBA after two years and will either assist with the tuition or cover all of it, then welcome you back when you've got the degree.

At the top programs, these two traditional paths apply mainly to graduates of Ivy League schools, along with the next educational tier or two down (major state schools and smaller privates). Typically, the professionals returning to school for an MBA have spent their time on Wall Street, at one of the three big consulting firms (McKinsey, Bain, BCG), or at a major multinational firm. But there's a another path.

Business schools like to have former members of the military in, so to speak, their educational ranks. This affection applies to active-duty military, as well as former soldiers, sailors, and airmen who've left the service. These folks often require financial support (pretty much everyone requires financial support to obtain an MBA, unless they saved enough while working to cover the cost). 

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Will online media ever converge?

Engagement patterns by device

Matthew DeBord/KPCC

Media engagement patterns vary greatly depending on what device — PC, smartphone/cellphone, or tablet — the user is employing.

I attended a conference about a week ago put on by students and alumni from USC's Marshall School of Business. It's called "E2: Evolution of Entertainment Conference," and it's designed to bring business, entertainment, technology, and media together. Makes sense, as all four are important to the Southern California economy — and to USC students.

The conference is now in its fourth year, drawing seasoned media, entertainment, and business professionals to USC to provide their insight.

On one of the panels, Joe Perez, who just left an executive role at Demand Media, made an interesting comment. He said that he'd just come across some research that indicated PC, cell phone, and tablet users engage in unique daily online and/or wireless patterns. I've created a simple, some might say crude, drawing (right) that summarizes these patterns:

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