The new Microsoft Surface tablet PC was unveiled today in Hollywood. Should Apple and the iPad be worried?
As expected, Microsoft unveiled its new tablet, called "Surface," in Hollywood today. The device is designed to attack the market-leading iPad's only real weakness: the perception that it's a device for consumption rather than creation — for reading and watching rather than getting things done.
Unlike the iPad, Surface is less a pure tablet than a sort of collapsible PC. It runs Windows 8, the latest version of Microsoft's well-known operating system. There's an integrated stand and two covers that double as full keyboards, one of which provides a more conventional, tactile typing experience. The whole thing weighs in at about a pound and a half. It's sleek and black and has a ultrabook-esque selection of ports. (Covers come in a range of colors.)
A relatively subdued but kind of intense Steve Ballmer, Microsoft's CEO, called the tablet "a tool to surface you passions, ideas and creativity." He also stressed that it's all about Windows 8, a piece of software that "deserved its own hardware innovation."