Pass / Fail

So Cal education, LAUSD, the Cal States and the UCs

University of California expels its flunking new logo

The image on the left is the old University of California logo. The one on the right is the now-rejected logo.
The image on the left is the old University of California logo. The one on the right is the now-rejected logo. University of California

From the onset public opinion was critical of the new, modern logo proposed by the University of California.

Friday the university cut its losses with the UCsimplistic logo to the relief of many students, staff and alums.

"While I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect what has been a significant negative response by students, alumni and other members of our community," Daniel M. Dooley, UC's senior vice president for external relations, said in a statement.

While some attempted to defend the minimalistic design, most seemed to agree with the sentiments of Jacqueline Hamilton who wrote this on a previous KPCC story about the logo:

"Oh, my, as a UCLA alum I have to say that this looks juvenile, not representing the venerable reputation that UCLA has been building for decades. Forward-looking is one thing. Completely opaque and unrepresentative is another."

Are you relieved that the university backed away from the logo?

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