Pacific Swell | Southern California environment news and trends

VerdeXchange: Venue for City of LA Video

Last week I spent a little time at VerdeXchange. (Others spent more.) Mayor Antonio Villaraigosa and County Supervisor Mark Ridley-Thomas spoke to LA's readiness for marketing sustainability in local issues. And LA's got a video selling that same idea, that they showed part of, that I've been looking to post, by way of explanation to VX delegates about where the city's at. I can't find the one I saw in the Marriott on line, but I did find one that's clearly related - it's got the same actors in it:

PINE from The Groop on Vimeo.

It was made by locals The Group. Who use the City of LA as a case study for its work, so their statement of the city's goals goes like this: "With the goal of simplifying the complexity of green we approached the problem by creating simple and easy to understand video segments that covered the different topics surrounding sustainability. The live action was shot in Los Angeles with the infographic animations being produced in Buenos Aires Argentina. The result is an education platform that delivers a complex message in a simple package."

Do you think it delivers?