You could call it "low impact development" or "green infrastructure" or any number of other things. But I like what the State Water Resources Control Board has done with the imagery: they've got a new video explaining how to make your landscape act more like a sponge.
Low impact development is rolling into the permitting process at the water board in a bunch of ways, at the state and watershed/county level. We did some stories on it earlier this month - you can hear about how Ventura county could see green infrastructure cutting its stormwater pollution with a new set of rules from the regional water board. Or you could check out the effort to put green streets on the map in Los Angeles.